We bring moving images to your campaign: Videos reach around 14 million people in the BurdaForward network. To address them in a targeted and entertaining way, we have developed special formats. Let us inspire you!
VIDEO
Creating proximity
with your own AI avatar
generierte Views
%
Herausragende Verweildauer auf die Kampagne
Klicks
80
6050
>
AUTO ADAPT AD PREMIUM
In the premium version, we create an AI avatar for you and thus create proximity to your target group. The Auto Adapt Ad presents itself directly in front of our editorial video content within our sticky video player and informs the user entertainingly and regularly about current and relevant offers.
With the ability to be used on all devices, the technology offers a broad reach. It also allows the use of all classic targeting options, which enables precise alignment with the target audience. This versatility helps to achieve a high level of acceptance among users who perceive sound as superfluous.
Top visibility:
Be in the spotlight for at least 5 seconds
Within the campaign with NOMOS Glashütte, we were able to achieve excellent visibility values and at the same time significantly outperform classic display campaigns with a very good CTR. These values make this campaign a very successful best case!
PERFORMANCE INSTREAM AD
A high CTR and above-average impressions - if that's not music to your ears, we don't know what is. The Performance Instream Ad calls the tune for a guaranteed five seconds on stationary or even mobile view thanks to its responsive design and is therefore particularly suitable for large-format, high-quality ads.
Powerful duo: branding and performance
The SwitchIn Ad frames the video player
The editorial content is not disturbed with the SwitchIn Ad, but framed. This form of advertising is not skippable. All targeting options of the AdServer are possible. We will be happy to advise you on this on request!
generierte Views
%
Herausragende Verweildauer auf die Kampagne
Klicks
80
6050
>
SWITCHIN AD
A beautiful frame can also delight: The SwitchIn ad wraps around the player like a large frame a few seconds after the start of the editorial video. While users watch the content of their choice in peace, the SwitchIn remains placed around it for six seconds, guaranteeing a high advertising impact. It is played out both stationary and mobile.
